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Frequently Asked Questions

What is digital marketing?

Digital marketing uses online channels such as websites, social media, email, and search engines to promote a business, build brand awareness, and generate leads or sales.

It helps increase online visibility, reach your target audience, generate leads, improve customer engagement, and track performance in real-time for better ROI.

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Influencer Marketing

Digital marketing focuses on online channels with measurable data and personalized targeting, while traditional marketing uses offline methods like TV, print, and radio ads.

What is SEO, and why is it important?

SEO (Search Engine Optimization) improves a website’s visibility on search engines like Google, driving organic traffic, boosting credibility, and increasing conversions.

SEO works by optimizing your website for search engines through on-page (content and keywords), off-page (backlinks), and technical factors (site speed and mobile optimization).

SEO results typically take 3-6 months, depending on competition, industry, and the effectiveness of the strategy implemented.

  • On-page SEO involves optimizing elements on your website (content, headers, images, and meta tags).
  • Off-page SEO focuses on activities outside your site, like building backlinks and promoting your content.

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