Local Services Ads (LSA) are a powerful tool for local businesses looking to connect with nearby customers. Unlike traditional ads, LSA places your business at the top of Google search results, specifically for people searching for services in your area. These ads are pay-per-lead, meaning you only pay when potential clients contact you directly through the ad. With LSA, local businesses can build trust by displaying their Google Guarantee badge, showcasing verified reviews, and highlighting relevant services. This feature is particularly effective for service-based industries, helping you stand out and attract high-quality leads right in your community.