We don’t work with everyone; in fact, we turn down roughly 70% of potential clients. The primary factor in determining if we're a good fit is mindset.

Of course, you need a solid content strategy and either regular publishing or a substantial content backlog. But beyond that, mindset is what truly sets the difference.

Why mindset? Because we reject outdated link-building tactics that rely on manipulating anchor text ratios and over-optimization. These approaches may have worked temporarily, but they no longer fool Google. We seek clients with a long-term vision.

What are we looking for in an ideal client? We believe in building links naturally—links that are contextually relevant to both the target and source pages. This approach aligns with Google’s goal of optimizing for the end user.

This means adopting an organic approach: linking to relevant informational content rather than just sales pages and allowing editors to control anchor text rather than forcing your own preferred keywords.

It requires relinquishing some control. It might sound daunting, but it’s how we achieve truly exceptional links. Ask yourself: If you were an editor at a major publication like Forbes, would you add a link that isn’t contextually relevant to your article? Probably not. So why impose it?

Successful link building is about the right mindset. If this resonates with you, let’s discuss further. Book a call and let’s explore how we can work together.

No, and here's why. Many agencies and freelancers rely on recycled opportunities, building extensive lists of sites for repeated link placements. While this may seem straightforward, it’s risky.

The easier it is to obtain a link on a website, the more likely it is that others will use the same strategy, making backlink manipulation more detectable by Google. We prioritize finding fresh, unused opportunities for each of our clients. We handle the hard work, so you can rest easy without worrying about potential penalties.